Overview
Our advertising practice provides industry-specific services for advertising firms and agencies working with creative content used in digital advertising, direct marketing and asset management.
We help customers move up the value chain with our one-stop support and solution offerings.
CAPABILITIES
Creative Asset Management
Digital Asset Management (DAM) services cover strategy, solution selections, implementations and support.
Digital Advertising Services
- Digital strategy consulting, including a digital roadmap, optimization and enhancement.
- Search engine optimization across platforms including Web, mobile, social and local search.
- Social media optimization, including social strategy, reputation management, Facebook, Twitter, LinkedIn and YouTube. Online advertising in the areas of media planning, paid search, contextual, social marketing, display and rich media, video and mobile.
- Contract marketing with customer-centric message modeling.
- Identity enhancement, helping to build a digital presence for Websites, mobile apps, landing pages and rich media banners.
- Digital analytics for Web, mobile, social media and more.
Direct Marketing
- Lead management.
- Online coupon management.
- Search engine marketing.
- Viral search marketing services and fulfillment.
- In-store displays.
- Fulfillment
- Localization consulting and translation services.
Reporting and Insights
Our campaign management analytics focus on results, starting with identifying the right mix of historical and external data sources; analyzing the ROI of various promotional campaigns; tracking promotion delivery; and then comparing actual performance with the competition and business objectives. It ends with generating insights that can help in refining your campaign strategy.
- Campaign performance analytics.
- Web analytics and reporting.
- Data analytics.
- Social media analytics and reporting.
- Advertising campaign management.